Coffee Value Assessment for Cuppers (CVA V2.0)

The CVA for Cuppers course is a sensory training program designed for coffee professionals who want to sharpen their sensory awareness, calibrate their evaluations, and understand the relationship between perception, value, and communication.

⚠️ Please note: This is not a cupping course—we do not teach the mechanics or protocols of cupping. Instead, we focus on how to assess and interpret coffee quality through a more intentional, less biased, and scientifically grounded approach.

This is not a flavor mapping exercise. You’ll develop the skills to separate what you perceive from what you prefer—and to speak clearly about both.

🌟 What You’ll Learn

• How to use the Coffee Value Assessment Forms: Descriptive, Affective, and Extrinsic—each completed separately to reduce bias and support accurate interpretation.
• Descriptive Calibration: Learn to identify and describe flavor, aftertaste, mouthfeel, and other key sensory attributes with clarity using CATA terms, intensity scales, and freely-elicited notes.
• Affective Evaluation: Practice scoring your impression of quality—distinct from description—on a 9-point scale, while understanding your own preferences and potential market alignment.
• Extrinsic Understanding: Analyze farming, processing, trading, and certification information and how it affects the perception and value of coffee.

🎯 Who Is This Course For?

• Coffee professionals who want to become more calibrated, consistent, and confident in their sensory work
• Baristas, roasters, and tasters aiming to deepen their ability to describe and evaluate coffee clearly
• Anyone who regularly cups coffee and wants to better understand how flavor, value, and judgment interact
• Curious learners seeking a more intentional and scientific approach to sensory analysis

🔎 Why It Matters

The CVA system is not about scoring better—it’s about thinking differently.

By training in descriptive, affective, and extrinsic dimensions separately, you gain a more nuanced understanding of coffee value—one that’s aligned with modern markets and grounded in science.

👉 https://www.education.sca.coffee/cva-for-cuppers-course

PLEASE READ OUR REFUND POLICY AND RESCHEDULING FEES BEFORE PURCHASE.

Once you have booked and your payment is confirmed, we will begin the process of preparing your class. It takes time, effort and coffee materials to have everything ready for you to attend this course.

These courses have limited seats and sell out or require minimum enrollment in order to be held; canceling the course would therefore mean preventing other students from attending.

You can reschedule 20 or more days before the start of your course. 

You may request a refund 20 or more days before the start of the course LESS A 20% FEE.

Within 20 days from the start of your course, rescheduling or cancellations are no longer possible.